Evolution of Grassroots

Tribe Effect Approach

Social media has made organizing your tribe easier than ever, but the tools are just a means to an end. A network of 1 million is ineffective without action.

Tribe Effect works with you to create an effective and cohesive online presence. We cultivate the heart and soul of your community with the use of social media and social networking to develop and lead a community capable of taking qualitative and quantitative online and offline action.

Tribe Effect will help you harness the energy of your network to accomplish your goals.

Internet Campaign Management

A strong online presence is necessary for any organization to survive today. Tribe Effect works with your organization to create an influential and impactful online presence with the development of an encompassed, customized plan that utilizes the latest social networking and new media tools.

In developing an overarching online identity, you deliver consistent and familiar look and message to your online community of support and increase your recognition and create a cost-effective, powerful and user-friendly Internet presence that will carry out the goals of your organization. The Internet is once again giving the "power to the people" and Tribe Effect will help your organization harness the energy of your network to accomplish your goals.

Social Network Development

Imagine harnessing the power of a community all working toward a common goal. Tribe Effect will create an internal support community with a comprehensive and integrated social media plan to form a powerful and influential force behind your issue, cause, brand, team, organization, company or products. We can develop your existing online and offline supporter base into an online community of activists and advocates for your cause and provide them with the guidance and tools to help you achieve your goals.

Social Media Maximization

Tribe Effect can work with you to evaluate your current social media strategy and explore options to maximize your time and resource investment. We are constantly investigating and experimenting with a variety of social media tools for advocacy organizations and public affairs campaigns. Visit our blog to learn more about the ways we are helping organizations get the most from the latest social media tools.

Online Community Engagement

Building your tribe is one thing…keeping them engaged and activated when the time is right is another. Once Tribe Effect helps you build an online community, we'll help you formulate an ongoing strategy of education and two-way communication to keep your supporters invested in the cause and ready for mobilization. The goal isn't to "manage" or "control" the community. Rather, Tribe Effect works with you to develop strategies for harnessing the power of your tribe to accomplish big things on an ongoing basis.

Public Affairs & Public Relations

The industries of public affairs and public relations continue to evolve. Tribe effect has seen the many machinations of the industries with extensive and diverse background in this area. Tribe Effect will develop and implement traditional public affairs and public relations campaigns for you utilizing the most effective new media tools to best accomplish the goals of the campaign.

Viral Fundraising

One of the major advantages of using social networking to fundraise is that once the initial investment has been made in developing the network, there is a lot of flexibility to test a variety of concepts and approaches for developing donors with minimal cost, unlike traditional and more expensive forms of fundraising such as phone calls and direct mail. The underlying concept of a social action network is that you are creating a two way relationship – a relationship of trust – between the supporter and your organization. Supporters are also able to build relationships and connect with others who share their beliefs. In a social networking environment, not only is your organization regularly encouraging supporters to contribute, but supporters are encouraging each other to contribute, which ultimately increases the level of intensity surrounding your fundraising efforts.

Technology Development

Tribe Effect collaborates with trusted and experienced strategic partners to develop and incorporate the most current and advanced web, video and media tracking programs for our clients. We regularly work in partnership to provide unique solutions for your organization including customized social networks, cutting-edge media tracking technology, professional video blogs and message development.